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  • Are YOU Leaving Money on the Table?

    Author: Elena Fawkner
    Are YOU Leaving Money on the Table?

    © 2002 Elena Fawkner

    For those of us in the U.S., tax time is here again. For those
    of you elsewhere, tax time is always around the corner. Oh
    joy, I hear you say. Well, if you're contemplating an online
    home-based business, it may be just that. Really. Here's
    how.

    Are you ready to start making money with, say, affiliate
    programs or by creating your own information product, but
    haven't really got off the ground yet because you're stuck
    in the stage of thinking you have to learn everything there
    is to learn about internet marketing before you can start?
    (Which you don't, but that's a whole other article.) How
    much money have you spent on e-books and other
    information products in your quest for the holy grail? How
    much money are you spending on your ISP every month?
    How much money have you spent on what appeared to
    be promising online business programs only to see them bite
    the dust? And what about ALL that software you've bought
    but never used?

    Well, even if you haven't made a dime yet, if you have a
    "genuine profit motive", start thinking outside the paradigm
    of the *would-be* online business owner and start thinking
    from the perspective of one who is *already* in business.

    What does that have to do with tax? Everything.

    If you have a *genuine* profit motive for what you're doing,
    then you're in business. If you're in business, you can
    deduct business-related expenses against business and (if
    you're a sole proprietor), personal, income. Including ISP
    fees, including information products, including "secret marketing
    site" membership fees. All of it.

    See where I'm going with this?

    Even fees for what turn out to be bogus programs can be
    deducted if you incurred them in pursuit of business profit.
    And while we're on the subject of being hoodwinked, let's
    just get that one out of the way right here. We're ALL
    suckered into falling for at *least* one - it's called the
    school of hard knocks - so don't dud yourself out of a
    righteous deduction just because you're feeling ever so
    slightly foolish for having been suckered, against your
    usually MUCH better judgment, into believing that what
    sounded too good to be true wasn't. Even though it was.
    Repeat after me - a deduction is a deduction is a deduction.
    All that's required is that you incurred the expense with the
    motivation to make a profit.

    Now, a word of caution here. You can't deduct expenses
    incurred in pursuit of illegal activities so I wouldn't try and
    claim an investment in a pyramid or ponzi scheme on your
    tax return. But if all you did was fall for a sales pitch for a
    program that, if successful, would not have been illegal,
    and it was a business-related expense, go for it. So long as
    you had a genuine profit motive when you handed over the
    dough.

    It gets even better. (By the way, this is all U.S. stuff we're
    talking here. Check your local tax laws. Many countries will
    have something similar to what I'm about to talk about.)

    Here's where it gets interesting. If you work your business
    out of your home, in a room or a part of a room that you use
    *exclusively* and *regularly* for your business AND that area
    is also your principal place of business, you may qualify for the
    home office deduction. Even if you also work at a job outside
    the home.

    And when I say "exclusively" I MEAN exclusively - no children
    using your computer for their homework or to play computer
    games, no personal papers in your work desk, no late-night
    chatrooms (or less savory online pursuits if you get my drift),
    no online affairs, no television in the room.

    You may not be able to apply the home-office deduction
    against *this* year's income (as we'll see in a minute) but you
    will be able to apply it against profits generated in future
    years.

    So, why all the emphasis on "genuine profit motive"? The
    movement towards easily-started online businesses has
    sprouted an industry of so-called tax experts who would
    have you believe that anyone can reap the benefits of home
    business tax breaks simply by starting a "home based
    business". They basically try and convince you that
    anyone can pretend to be running a home-based business
    and thus qualify. Not so. You need to be running a real
    business, not engaging in a hobby or a sham. What
    distinguishes a real business from a mere hobby? You
    guessed it - a profit motive.

    Believe me when I tell you, if you're planning on taking
    business deductions, you'd better be able to prove to the
    IRS that you have a genuine profit motive. How do you do
    that? By keeping proper books and records. By keeping
    business and personal expenses separate. By keeping business
    and personal income separate. By running a genuine business,
    in other words.

    Here's how it works.

    Let's say you have a spare room in your house that you
    use exclusively as a home office. Over the past 12 months,
    you've bought a computer, desk, chair, printer and fax
    machine. You've decided that you want to start a home-
    based online business on the side while you continue to work
    in your job. You spend several hours a day researching
    ideas for your new business and you spend a small fortune
    on your high-speed internet connection, and various
    information products relevant to your area of interest.

    Because you're running a business, one of the first things
    you're going to want to do is get a system for your business
    records set up.

    Keep a record of all expenses as they're incurred so that
    when tax time comes around, everything is at your
    fingertips. I use Excel spreadsheets for this - one
    spreadsheet for every expense category. Here are the
    categories I use (use whatever categories make sense for
    your business though):

    Advertising and promotion
    Software*
    Web Hosting and Domain Name Registration Fees
    ISP/Cable Modem Fees
    Office Expenses
    Content Subscription Fees
    Telephone***
    Bank Charges
    Books and Magazines
    Equipment**
    Furniture**
    Bad Debts
    Home Office Deduction

    * Usually has to be depreciated over several years unless
    it's software that needs to be updated frequently such as
    anti-virus software.

    ** You can either depreciate these items over time or you
    can write off 100% during the year of acquisition up to a
    maximum of around $20,000.

    *** If you only have one phone, you'll need to apportion
    expenses between personal and business. On the other
    hand, if you have a second line exclusively for you business,
    you can write off 100% of expenses for the second line.

    Every time I pay a business expense, I enter the details
    in the appropriate spreadsheet. Very easy.

    Then, when the time comes to file your tax return, you
    just need to prepare a Schedule C (for individual taxpayers).
    If your business makes a loss (i.e., the expenses you
    pay out are more than the revenue you bring in from your
    business), that loss is deducted from your income from all
    sources, thereby reducing your taxes.

    But, best of all, if you qualify for the home office deduction,
    you can take a proportionate share of your mortgage or rent
    payments and your utilities and apply them as a deduction
    against your business profits, but only to the point where the
    profit from your business equals zero. In other words, the
    home office deduction cannot be used to create a loss
    situation. But even if you can't deduct it this year (because
    your business has already made a loss), it's not lost. You
    can carry it forward to future years to be applied against
    future profits.

    So, as you can see, even if you're only in the information-
    gathering/learning stage of your business, if you have a
    profit motive you're nonetheless in business and you can
    and should be writing off your business expenses even if
    you're yet to start generating revenues.

    Make sure you keep proper records and substantiate all
    expenses though. The IRS is, of course, well aware of the
    potential for abuse of home business tax deductions and
    will be paying close attention. That's fine though. If you
    have a profit motive, you ARE running a business and
    you're *entitled* to take any legitimate deductions that
    are available to you. To do anything less is to leave money
    on the table.

    ------

    ** Reprinting of this article is welcome! **
    This article may be freely reproduced provided that: (1) you
    include the following resource box; and (2) you only mail to
    a 100% opt-in list.

    Here's the resource box to use if reprinting this article:

    ------

    Elena Fawkner is editor of A Home-Based Business Online ...
    practical business ideas, opportunities and solutions for the
    work-from-home entrepreneur.
    http://www.ahbbo.com
    Also, visit Elena's newest site, Web Work From Home
    http://www.web-work-from-home.com


    About the Author

    Elena Fawkner is editor of A Home-Based Business Online ...
    practical business ideas, opportunities and solutions for the
    work-from-home entrepreneur.
    http://www.ahbbo.com
    Also, visit Elena's newest site, Web Work From Home
    http://www.web-work-from-home.com

    ...

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